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  • Writer's pictureNEWS TREND TEAM


The ranking of new social media platforms among Japanese high school students shows "Whoo" leading at 42.7%, with "NauNau" following at 19.6%, and "Snapchat" at 8.7%. Whoo's success is linked to its features that allow users to organize gatherings or spontaneously join friends who are nearby. This app has become popular through connections within schools and local areas, with a notable increase in downloads at the start of new terms or after changing classes.

In second place overall, "NauNau" sees its highest usage among first-year high school students at 23.5%, but this declines as students progress through school. The usage gap between freshmen and seniors is notably 5.6%.

The preferred social media platforms among high school students are as follows: "LINE" leads with an 82.9% usage rate, "YouTube" comes next at 76.5%, and "Instagram" follows closely with 69.3%. Meanwhile, "Facebook" sees minimal use within this group, with a mere 2.0% usage rate, highlighting its low popularity among high school students.

What is whoo?

It is an app that reveals the user's location, friends' whereabouts, length of stay, battery percentage, and speed of travel. A distinctive feature is the burning flame icon, which appears when users are in close vicinity to one another. The app also encompasses a messaging function, enabling users to easily navigate to the current locations of others. For privacy, a ghost mode is provided to conceal the user's position, making the app's functionality akin to a "more streamlined Zenly.

Subsequently, combined with Generation Z's focus on 'Time Performance'—aiming to reduce even the effort of communication—there's been a growing understanding and integration of location-sharing apps into their lifestyles. Furthermore, Zenly has expanded its user base beyond the younger generation to include older demographics, such as families. The sharing of location information provides peace of mind for both parents and children by allowing them to know each other's whereabouts, even from a distance, serving as a form of supervision.

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